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THE CONCEPTShow them you WiLL! Click here for full Concept Gear.
BULL RiDiNG / RODEOLifestyle Gear for the Western Athlete.
TRAiNRun, Swim, Bike, Fight, CrossFit: Fitness inspired gear.
SURFSURF inspired...jump in & get wet! It's good for the soul!
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Profile: Patrick Schmitt

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Story of the Month - Dec. '11 - Jan. '12

 I think this creed speaks to me because I’ve spent a large portion of my life believing that I was incapable of so much. I was insecure because of my weight and to be perfectly honest, people don’t really expect much of you when you are obese. Especially in high school. I still find myself battling insecurities. For example: becoming a fitness instructor... (read more)

 

November 2011 Story of the Month

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